“The temperature has to be right and all the stars have to align for me to feel good about making music. I’m a person who has to sit in my thoughts a little bit and go outside and get inspiration that way.” “Moments of stillness are really important for me. “The temperature has to be right and all the stars have to align for me to feel good about making music,” she says. “And I knew I needed time to grow up and to learn and experience.” She explains that her creative process is based on inspired rushes that come from patience. “I knew I wasn't ready yet,” she tells me. Still, even when she’s trying to catch her listeners off guard, there’s no mistaking that satiny voice and empathetic, mystical perspective.Īfter Crush, which seemingly found her at her best, Lenae wasn’t immediately ready to release the anticipated follow-up. Despite the romance’s ill-fated outcome, Lenae turns to a sensual embrace as acceptance. It’s as if she caught a glimpse into the future, gently delivering the news to her partner. “Hope you understand, we won’t go as planned,” she sings. Opening with the chorus, the track’s first line is an eerie nod to Lenae’s emotional clairvoyance. “I try not to fall into the space of people knowing what I’m going to do next and being predictable in that way,” she says. “When he sent me the initial sketches, I was like, ‘This makes me feel really uncomfortable and that’s what I want other people to feel too.’”įor four years, Lenae dropped off planet Earth to find new shadows and hues to work into her music, with “Skin Tight” welcoming us into the dark and surreal world that she cultivated for HYPNOS. “He took that song and made it into this weird, otherworldly kind of freaky…” she tells me over Zoom, her thought cut short by laughter. “That visual kind of threw my fans off a little bit, but that’s what I wanted,” she says about the accompanying music video, a voyeuristic 3D animation by London artist Zongbo Jiang that depicts multiple Ravyns either dancing or laying in pink clouds. Instead of a voluptuous melody, we’re confronted with melancholic guitars backed by the sound of static. Lead single “Skin Tight” felt like a radio signal from another galaxy compared to the pink-sequined electro-funk created with Steve Lacy for 2018’s EP Crush. Our goal is to make a positive impact on the environment and society, whilst enabling as many people as possible to sleep sustainably in a Hypnos bed.The first glimpse of Ravyn Lenae’s debut album HYPNOS may have confused her fans-which is exactly what she wanted. I’ll be working closely with the teams throughout the business to ensure we go above and beyond when it comes to our commitment to sustainability, decarbonisation and creating supremely comfortable beds. “I look forward to working with the fantastic team I’m joining here at Hypnos, as well as our carefully selected supplier, retail, interior design and hospitality partners. I am thrilled to be joining such an experienced team at this exciting time. With several imminent exciting product launches on the horizon, as well as our continued focus on deepening our purpose-led journey to inspire everyone to sleep sustainably, I am confident that David’s experience will prove a real asset as Hypnos embarks on another pioneering decade.”ĭavid adds: “Hypnos is a fantastic brand that is not only globally renowned for its strong, 100-year-plus legacy as a British bed industry innovator, but it continues to lead the way in sustainable sleep innovation and its mission to offer comfort with integrity to retailers, consumers and hoteliers. James Keen comments: “We are delighted to welcome David to the team. In his new role, David will report to James Keen, CEO of Hypnos, and will focus on driving aspirational brand development, responsible product innovation and connected customer experiences, in addition to leading Hypnos' pioneering sustainability journey. Having worked with leading brands in the kitchen, bedroom, bathroom and interior design product sector for over a decade, David brings with him a wealth of international experience across the operational and commercial leadership spectrum. Bed manufacturer Hypnos has appointed David Baldry as group MD, to oversee the Hypnos Beds businesses serving the retail, interior design and contract markets.
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